AmherstWire Takes on ISOM

amherstwireSince last September, I have been the travel editor of AmherstWire, an online news magazine for the UMass Amherst community that was relaunched in October 2013. We cover everything including campus news, lifestyle, health, fitness, fashion, entertainment, travel, and personal essays. There really is something for everyone, and we look to bring a new side of media and news to the UMass community that hasn’t been present on campus before.

I always tell people that AmherstWire is “something that you don’t need to read, but should.”  We don’t necessarily cover hard news or news that you need to read or else you’ll feel like you live under a rock. But we do write about issues that matter to the campus community that can’t always be articulated in a hard news story like other campus media usually write.  We write about what people are talking about and we brainstorm ways to tell those stories effectively using multimedia platforms so that we bring these stories to life in ways that are easy to understand in the fast-paced college environment of 2014.

In our last issue, we published an opinion piece on the Isenberg School of Management (ISOM) at UMass called “It’s None of Your Business“. The writer took the position that Isenberg is becoming more exclusive and trying to make itself its own university of sorts within UMass. ISOM is a nationally ranked business school and is considered to be one of the best business schools in the U.S. But at the same time, those resources should be shared with the entire campus community. The alumni base should be available to all students, and ISOM’s exclusive Chase Career Center should offer advising to every student at UMass who wants to pursue a career in a business-related field. Having business skills and management know-how are so important in the 21st century. No matter what field you want to enter, having entrepreneurial skills and knowing how to run a business are desirable bullet points on a resume.

Isenberg isn’t the only school trying to create its own campus within a campus at UMass. The new Commonwealth Honors College Residential Complex, which opened last September, is essentially big enough to be its own campus and is another attempt of the university to attract the best and brightest and continue to collect large donations from wealthy alumni. After reading the piece, let me know what you think in the poll below: Is Isenberg too exclusive?


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